经济欠发达地区城市社区体育自治组织公共关系的现状与发展对策

——以安徽省8所城市为例

摘要：通过对安徽省合肥、芜湖、蚌埠等8所城市30个社区体育自治组织公共关系存在的主要问题展开探讨。研究揭示：社区体育自治组织者公关意识薄淡，自治组织形象不高；社区体育自治组织的管理机制不健全；社区体育自治组织内部成员的组织忠诚度不高；社区体育自治组织对体育价值认识不足；社区体育自治组织的社区体育服务水平较低；社区体育自治组织公共关系的资源缺乏。提出进一步发展社区体育自治组织公共关系的对策。

关键词：经济欠发达地区; 社区体育; 自治组织; 公共关系

The Present Situation and Future Development of Public Relations within Communal Self-governing Sports Societies in Cities in Underdeveloped Regions

——In the case of 8 cities in Anhui Province

Abstract: An investigation was carried out into the public relations within communal self-governing sports societies in eight cities in Anhui Province. The research reveals weak PR consciousness with the organizers, and low degree of organizational loyalty with the members. It also exposes that the organizations themselves so far haven’t been able to establish their social images, develop a healthy managerial mechanism, recognize the true value of sports, provide high-level service, or acquire a rich pool of PR resources. Accordingly, proposals are put forward for the further development of the public relations.

Key words: underdeveloped regions, communal sports, self-governing society, public relations