“环太湖体育圈”苏州城镇居民体育消费现状特征研究

摘要：对“环太湖体育圈”苏州城镇居民体育消费现状进行调查，研究结果表明，苏州太湖周边城镇居民体育消费意识呈现走强趋势、动机日趋健康化、场所仍显简陋化、内容侧重实物化、水平明显贫民化、影响因素丰富多样化、未来发展趋势乐观科学化等。针对存在的问题，提出促进居民体育消费发展的建议。

关键词：“环太湖体育圈”；苏州城镇居民；体育消费；现状；特征

Research on the Features of the Sports Consumption of Suzhou City Residents within the Sports Circle around the Taihu Lake

Abstract: The research on the current situation of the sports consumption of Suzhou city residents within the Sports Circle around the Taihu Lake reveals such features as increasing awareness, motivation for health, poorly-equipped places, emphasis on facilities, obviously deficient investment, diversified affecting factors and optimistic and scientific developmental prospect. Corresponding proposals are also made to promote the sports consumption of city residents.

Keywords: the Sports Circle around the Taihu Lake; Suzhou city residents; sports consumption; current situation; features